Priority Sign is featured in the March, 2012 issue of Sign & Digital Graphics magazine.
In an economy that has sent many sign shops scrambling to survive, Sheboygan, Wis.-based Priority Sign Inc. has found success with a unique business model that focuses on strategic partnerships and employee engagement. Founders Craig White and Carl Amundsen established Priority Sign in 1997 after leaving another national sign company to fulfill their entrepreneurial spirit and have been evolving the business since then.
In 2001, CEO and President Ron D’Alessandro joined the team after his company, MTM Sign & Design, was purchased by Priority Sign. D’Alessandro and his information services team developed their proprietary project management software, Priority Track and View, which separates Priority Sign from its competitors, says Executive Vice President Andy Dykstra. While project management software already exists, this system is unique because it allows clients to log in and monitor the progress.