Leading a brand transformation for Red Robin.
When Red Robin redesigned their logo in 2014, they turned to Priority for everything from design, prototyping to nationwide installation.
After successfully rolling out prototype signage at the test location in Crown Point, Colorado, Priority completed site surveys and installations at 92 locations across the country in 2014 – being named Sole Signage Vendor in the process. That led to the awarding and completion of another 160+ sites in 2015, and the awarding of an additional 80+ sites for 2016. Priority was awarded 2014 Vendor Partner of the Year for our efforts with the brand transformation program.
We spoke with John Rogers, former VP of Capital Purchasing at Red Robin restaurants about their company’s experience working with Priority as part of our series Priority Profiles. Read the full interview here.
Priority developed branding guidelines which blew every other vendor away – guidelines, best practices, design approach. The Priority design team takes a proactive approach to our programs they are a trusted partner.